Born and raised in Brussels, I found my creative voice through music as a DJ and produceralongside top names in electronic music. That early love for storytelling and connection continues to inform my approach to brand strategy and creative direction.

I started my career in London at Crane.tv, traveling the world to interview cultural icons like Vivienne Westwood, David Adjaye, and Kobe Bryant. Speaking five languages shaped my global perspective, which remains central to my work.

As Creative Director at Karla Otto, I led creative for clients like Disney, Amazon Studios, Birkenstock, and Mercedes-Benz, helping evolve the agency into a full-scale brand strategy powerhouse. My work pushed boundaries—including the much-talked-about Petit Michel puppet, which landed front row at Valentino and was covered by Dazed and Adweek. Another Mercedes-Benz campaign was named one of Adweek’s “Best Fashion Ads Ever.”

I specialize in bridging content, culture, and commerce—creating work that is as strategic as it is visually striking. Over the years, my work has shaped the creative direction of some of the world’s most influential brands, helping them cut through the noise with ideas that resonate and last.

Now, as Founder & Executive Creative Director of ONOMICHI, I bring that approach to brands looking for fearless, culturally relevant creative work.